Challenge ageism

How do we #ExposeAgeism?

Everyone has the right to freedom, equality, and a life of dignity. Yet, as we grow older, we may face stereotyping, prejudice, and discrimination because of our age. This prevents us from enjoying our rights equally with others.

Ageism is deeply rooted in our societies, often manifesting as stereotypes and unfair treatment. We see older people being unfairly labelled as frail or incapable and face restrictions on access to services and opportunities based on age. It’s time to challenge these attitudes and fight for a more inclusive world.

Exposing systemic ageism

Age discrimination is everywhere. As we grow older we may face stereotyping, prejudice, and discrimination because of our age. This is ageism.

Watch this video to understand how ageism is deeply rooted in our beliefs, institutions and relationships.

Tools to expose and understand ageism

We believe that strengthening our understanding of how ageism works at different levels in society will help us design more effective strategies to counter it. So, to help campaigners do this, we created:

Exploring Systemic Ageism: A Practical Guide.
Several resources to help you campaign for a UN convention on the rights of older people that would trigger legal and social changes, along with better access to services.
Check out our Age Equality Report that examines and compares the legal frameworks for prohibiting age discrimination in 12 countries from across the world, analysing them for consistency with international legal standards.

Challenge ageism

How do we #ExposeAgeism?

Exposing systemic ageism

Tools to expose and understand ageism

Challenge ageism

Learn more about systemic ageism

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