#OlderNotOver: Join the movement

Ready to change how the world sees and treats older people?

The world is changing, and we are living longer than ever. By 2030, one in six will be 60 or older, and in places like Japan and Italy, it will be one in three.

The #OlderNotOver campaign challenges stereotypes about life after 60, promoting a fuller, more authentic view of older people.

By highlighting their diverse experiences and contributions, #OlderNotOver fosters respect and empathy. We celebrate the richness of older age, showing that being older is not being over.

We're #OlderNotOver and we're just getting started!

Watch the full video.

#OlderNotOver Toolkit

Here's everything you need for #OlderNotOver

#OlderNotOver Stories

Stories from older people around the world.

Inspiring wisdom: highlighting older women

Three remarkable women from Lebanon, Kenya, and Colombia prove that a lifetime of learning and service knows no limits.

Kyrgyzstan’s older women redefining beauty and fashion

Celebrating age and challenging stereotypes on a runway.

What is life like for people over 60?

Portraits from Colombia, Kenya and Ukraine.

#ExposeAgeism

Learn more about challenging ageism and join the fight for dignity and equality for all.

Learn more about systemic ageism

For a deeper understanding of systemic ageism and its impact, read our article.

Thanks to all the organisations and people who have come on board

“The longer we live, the more different from each other we become. HelpAge’s #OlderNotOver campaign shows this is so, and I’m delighted to be part of it.” — Ashton Applewhite, author, ageism activist and one of the UN’s Healthy Ageing 50: fifty leaders transforming the world to be a better place in which to grow older.

#OlderNotOver is a contribution to the UN Decade of Healthy Ageing (2021–2030) – a global collaboration to improve the lives of older people, their families, and their communities.