“Gender equality means changing systems, not women”: Reflections on women’s rights

HelpAge International is launching a campaign to honour the 30th anniversary of the historic 1995 Beijing Conference by spotlighting 30 women who attended and helped shape the global gender equality agenda. 

As the world gathers for CSW69, this initiative will highlight their experiences, reflections, and ongoing advocacy, demonstrating both the progress made and the urgent work still needed to achieve true equality for women and girls. 

The road to Beijing in 1995 

My journey to the Beijing Conference in 1995 began well before I boarded the plane. As Head of Social Policy and Gender at the British Council, I spent a year working with women’s NGOs worldwide, training them in lobbying, presentation, and media skills to ensure they could make their voices heard. One of the most exciting initiatives was the Women’s Peace Train, which carried activists from Europe to Beijing, gathering momentum and solidarity along the way. To this day, I regret not travelling on that train myself. 

When the time came, I led a multinational British Council team to the NGO Forum in Beijing, where we organised events and ran a stand that served as the UK government’s coordination point. However, the journey was far from smooth. The Chinese government moved the NGO Forum to a small town outside Beijing at the last minute, forcing us to scramble for venues and accommodation. The conditions were chaotic – unfinished buildings, torrential rain, and a site that became a sea of mud. For women in wheelchairs, it was nearly impossible to get around. Communication was difficult without mobile phones or maps, but what we lacked in infrastructure, we made up for in solidarity. 

One memory I’ll never forget is the sheer physical pain I endured. In the weeks leading up to the conference, exhaustion took its toll, and my back went into spasm just before my flight. Determined not to miss this moment, my osteopath strapped me up like an Egyptian mummy. I could barely move but was loaded onto the plane, enduring the hot and humid Beijing summer without being able to bend or shower for a week. 

Yet, through all the discomfort, the energy and spirit of the Forum were electrifying. There were few men present – this was a space created by and for women. The Women’s Peace Tent buzzed with passion day and night. We danced, sang, and celebrated our shared purpose. For the first time in my life, I felt truly at home in a global sisterhood. I left Beijing believing that real change was possible if we could harness that incredible collective power. 

Progress, stagnation, and new challenges 

Looking back, there have been undeniable victories for women’s rights. Maternal mortality rates have improved, more girls have access to education, and women’s political participation has increased.  

But the pace of change has been disappointingly slow. In 2024, women still hold only 27% of parliamentary seats globally and just 15 countries have a female head of government. At the current rate, the World Economic Forum estimates it will take 134 years to achieve gender parity - far beyond my lifetime, when I had once hoped to see it.

For some women, progress has reversed entirely. Nowhere is this clearer than in Afghanistan, where women have had their rights to education, work, healthcare, mobility and so much more, removed overnight by the Taliban. Despite international agreements like CEDAW and the Beijing Platform for Action, women’s rights remain vulnerable to political and religious oppression. Conflict zones remain especially dangerous for women, with gender-based violence continuing to be used as a weapon of war. 

Advances in technology, including in artificial intelligence, has been both a blessing and a curse. The internet has connected women across the world, enabling them to organise virtually, access information, education and training. But it has also opened new avenues for gender-based violence, harassment, and harmful gender stereotyping. In the UK alone, over 11 million women have experienced online abuse, with adolescent girls particularly at risk. 

 

The forgotten voices of older women in gender equality 

One of the most glaring gaps in the fight for gender equality is the lack of attention given to older women. The Beijing Platform for Action acknowledged older women’s rights, but progress has been slow. Gender pay gaps, pension inequalities, and poor health in older age continue to disadvantage women worldwide. In all societies, women still bear the brunt of unpaid care work and are disproportionately affected by poverty and violence in later life. 

The HelpAge International global network, including Age International in the UK, is often a lone voice advocating for older women, and ensuring their voices are heard, particularly in humanitarian crises. The HelpAge global network plays a critical role in highlighting the contribution, often invisible and unrecorded, of older women to their families, communities and economies. Yet too often, they remain invisible in gender equality discussions. I have been proud to support HelpAge’s work in promoting the rights and priorities of older women in low-and-middle-income countries, but much more needs to be done. 

 

Looking ahead to the next 30 years 

Beijing was a landmark moment, but it did not solve all our problems. Many commitments remain unfulfilled, and there has been no Fifth UN World Conference for Women to update the agenda for today’s world. I spent years advocating for a follow-up conference, but fears that reopening discussions might weaken existing commitments have prevented it from happening. The fight for gender equality is far from over, and we cannot afford to stand still. 

I am neither more nor less hopeful than I was in 1995. My belief remains unchanged: gender equality is not optional – it is essential for a stable, peaceful, and prosperous world. Women’s rights are human rights, and we cannot afford to waste the talents of half the population. Yet, I am deeply concerned by the growing backlash against women’s rights from both conservative and liberal fronts. The fight for bodily autonomy remains unfinished, with access to contraception and safe abortion still under threat. At the same time, the erosion of sex-based rights and data makes it harder to track progress for women and girls. 

One bright spot is the emergence of young female leaders. Social media has given young women like Greta Thunberg and Malala Yousafzai a platform to mobilise movements in ways we never imagined in 1995. The Beijing Platform for Action focused on protecting girls, but it did not foresee them leading global change. This is a powerful and positive shift. 

However, I worry that the intergenerational connection between women’s rights activists has weakened. Older activists have invaluable knowledge and experience, yet their contributions are often overlooked. When people think of feminism in the UK, they often jump from the Suffragettes straight to today’s young activists, forgetting the second-wave feminists who fought for key legal changes, such as ending the rule that required female diplomats to resign upon marriage. Without intergenerational collaboration, we risk losing our history and repeating past mistakes. 

 

A life-long commitment to women’s rights 

The 1995 Beijing Conference was a personal landmark for me, reinforcing my belief that gender parity in politics and leadership is key to sustainable change. In the 30 years since, I have worked on gender mainstreaming in major development organizations and NGOs, leading programmes – particularly in the Middle East – on women’s political participation. Before Beijing, I worked in Pakistan, and a year later, I returned as a Senior Gender Adviser with the government and UN, focusing on health, violence against women, and political empowerment. When I headed UNFPA in Pakistan in 2014, I saw firsthand the impact of the female parliamentarians I had helped to support. 

My work has spanned countries and sectors, including as Head of Gender Equality for the UK government, where I tackled equality legislation, the gender pay gap, and political participation. Throughout, I have fought to dismantle structural discrimination, using women’s rights as the entry point while addressing intersecting inequalities – race, age, caste – that multiply disadvantage. The goal is to fix systemic bias, not to fix women to fit into discriminatory systems. I will continue campaigning for the rights of women and girls until the job is done, though I fear that will not be in my lifetime. 

Women’s rights are not simply ‘granted’ by those in power - they are fought for. Even when rights are won, they are never fully secure. We have seen reversals in multiple countries since Beijing, and the current anti-rights movement threatens the sexual and reproductive rights of women and adolescent girls worldwide. Constant vigilance is essential to protect and advance the progress we have made.

The struggle for gender equality has always required persistence and action. It will not happen automatically. As we move forward, we must resist backlash, hold onto our hard-won rights, and build stronger bridges between generations of feminists. The past 30 years have shown us what is possible when women come together. The next 30 years will determine how far we can still go. 

 

Ann Keeling’s 40-year career in global health and social development has included posts in Pakistan, Papua New Guinea, Indonesia, the Caribbean, Belgium, USA and her home country, UK. She is currently the Chair of Age International and Trustee of Age UK. In May 2024 she stepped down after seven years as Senior Fellow growing NGO Women in Global Health, into a global women-led movement.  

Ann has been CEO of two global health NGOs, was UNFPA Country Representative Pakistan and Director Commonwealth Secretariat leading on Health, Education and Gender. Between 2008 and 2012 she was Chief Executive Officer of the International Diabetes Federation. In 2009 Ann founded the Non-Communicable Diseases (NCD) Alliance and as Chair, led the successful civil society campaign for the 2011 UN High Level Summit on NCDs. She spent 9 years in Pakistan with the British Council, DFID and UNDP working on social development and women’s rights. She also held the post of Head of Gender Equality with the UK Government and senior posts with the Governments of Papua New Guinea, and Pakistan.